I'm somewhat amazed that anyone could mistake Stephen Fry's unique, individualistic tweets for some PR clone. Hell, his Tweets are more genuine than most Twitterers out there!
Scobleizer
· 10 months ago
In my case it was another PR firm who was saying his tweets were not his. I am sorry for passing that along because it turned out to be incorrect, but there are several other celebrities who are not doing their own tweets, so it sounded plausible. Glad it got cleared up so fast and you provide a text-book case of how to respond to incorrect information.
Rax Lakhani
· 10 months ago
Spot on, Robin. That's what I call responsive tweeting followed up by blog clarification. As Robert says, text-book... ;)
Lolly
· 10 months ago
Well done Robin! Lucky you have a small army of Twitterers under your thumb (us!) to correct err the incorrect!
Yes @nb42 Stephen Fry does tweet himself, but he also has a PR team that is clued in and looking out for him. See this: http://bit.ly/5exm
graeme wood
· 10 months ago
Well handled Robin - great example of how being active in a community means that you can call on that community in times of need - but surely also a veiled compliment that people think your team could mimic Stephen Fry's style!
brand4profit
· 10 months ago
Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.
Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.
All Comments
Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.