We Are Social - Latest Comments in Real-time reputation management

Re: Real-time reputation management

search engine optimization — Tue, 20 Apr 2010 23:13:20 -0000

we can't control this kind of thing though there are people who will be your voice specially if you've establish your own reputation on them. their voices are definitely more important than yours in this kind of situation

Re: Real-time reputation management

brand4profit — Wed, 18 Feb 2009 00:01:02 -0000

Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.

Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.

Re: Real-time reputation management

graeme wood — Thu, 05 Feb 2009 11:37:32 -0000

Well handled Robin - great example of how being active in a community means that you can call on that community in times of need - but surely also a veiled compliment that people think your team could mimic Stephen Fry's style!

Re: Real-time reputation management

Robin Grant — Wed, 04 Feb 2009 05:51:13 -0000

Re: Real-time reputation management

Lolly — Mon, 02 Feb 2009 15:32:19 -0000

Well done Robin! Lucky you have a small army of Twitterers under your thumb (us!) to correct err the incorrect!

Re: Real-time reputation management

Rax Lakhani — Sun, 01 Feb 2009 19:59:30 -0000

Spot on, Robin. That's what I call responsive tweeting followed up by blog clarification. As Robert says, text-book... ;)

Re: Real-time reputation management

Scobleizer — Sun, 01 Feb 2009 17:33:30 -0000

In my case it was another PR firm who was saying his tweets were not his. I am sorry for passing that along because it turned out to be incorrect, but there are several other celebrities who are not doing their own tweets, so it sounded plausible. Glad it got cleared up so fast and you provide a text-book case of how to respond to incorrect information.

Re: Real-time reputation management

almostwitty — Sun, 01 Feb 2009 14:22:49 -0000

I'm somewhat amazed that anyone could mistake Stephen Fry's unique, individualistic tweets for some PR clone. Hell, his Tweets are more genuine than most Twitterers out there!