DISQUS

We Are Social: Social media more popular than ever

  • Robin Goad · 11 months ago
    Thanks for quoting our data, Robin.

    Twitter has continued growing since we posted that data and last week accounted for 1 in every 10,000 UK Internet vsits. That may not sound very high, but its up from 1 in every 50,000 a year ago.

    We'll be posting some more detailed updated numbers next year, so keep an eye on blog for further updates.

    Robin Goad
    Research Director, Hitwise UK
  • Rax Lakhani · 11 months ago
    Look forward to these, Robin. It would be interesting to see level of month on month growth by the end of Q1 2009. Given recent media attention from @wossy in the Mail to today's FT piece - Twitter will continue to gain momentum with mainstream audiences.
  • Rax Lakhani · 11 months ago
    Nice summary Robin.
  • charlesfrith · 11 months ago
    Only good can come of this.
  • David cushman · 11 months ago
    Time to rebrand hitwise? Longtailwise
  • doug · 11 months ago
    lovely stuff. thx for flagging
  • Roger, Online PR Agency C&M · 11 months ago
    fab stuff - thanks for sharing robin. the first graph is pretty staggering - 10% of traffic to social networking sites. Wow! That's a huge proportion.... and a nice figure for you guys to use in 2009 : ) All the best for the new year. Have a good one - hope to see you sometime soon....
  • JazCummins · 11 months ago
    Very cool stuff. Hadn't spotted - all exciting for 09!
  • Chris · 11 months ago
    Thanks for pointing this out Robin.

    So it tells us that we were all on holiday last week and socialising online?

    In all seriousness though the steady upward curve looks more interesting.
  • Wardell · 11 months ago
    Great stats, Twitters growth in 2008 was amazing.
  • frank · 11 months ago
    Glad to check out some stats. thanks for sharing.

    might you have the US versions of these??


    --
    http://twitter.com/franswaa
  • Tim · 11 months ago
    Wowzers. These are great stats Robin! Will be interesting to see how the definition of a 'blog' and indeed 'social media' changes as they become increasingly 'mainstream'... won't all media be 'social' in a few years?!
  • Janette Toral · 11 months ago
    Amazing growth for the U.K. Tying it with this eMarketer article, things are looking bright there http://www.emarketer.com/Article.aspx?id=1006830
  • amr rezk · 11 months ago
    social marketing has become a science that follows its own rules, that's why I've been studying the topic and applied the techniques and now I try to teach them on my blog.
  • joshua · 11 months ago
    wow. that awesome. social media really is quite a phenomenon. thanks
  • wiliam143 · 3 weeks ago
    Facebook growing is no surprise. In fact it would be a surprise if Facebook did not grow. It is quite simple, Facebook has had the most money invested, literally poured, into it, at 500 million USD. This immense, and some amy say ridiculous amount of capital can be aggressively spent on PR and marketing schemas to acquire users.

    Twitter also has now secured 55 million total USD in financing, and this too will be poured into PR and user acquisition efforts.

    So really growth is just an effect of how much money you can spend to pay newspapers, press, bloggers and other communication channels to write about your service.

    The internet is far removed from the days when technical innovation meant growth and success of web hosting, and is now just a reflection of the physical world, where marketing and PR dollars are a must in order to build a brand. In numbers Facebook has 175 million users and has almost burned through 500 million USD (i.e. they have paid almost 3 USD a user).

    MySpace, for all its flaws, is making good revenue in comparison to their total funding, which I believe was only like 20 million USD, before News Corp acquired the service.