We Are Social - Latest Comments in Social media more popular than ever

Re: Social media more popular than ever

wiliam143 — Thu, 03 Dec 2009 14:31:47 -0000

Facebook growing is no surprise. In fact it would be a surprise if Facebook did not grow. It is quite simple, Facebook has had the most money invested, literally poured, into it, at 500 million USD. This immense, and some amy say ridiculous amount of capital can be aggressively spent on PR and marketing schemas to acquire users.

Twitter also has now secured 55 million total USD in financing, and this too will be poured into PR and user acquisition efforts.

So really growth is just an effect of how much money you can spend to pay newspapers, press, bloggers and other communication channels to write about your service.

The internet is far removed from the days when technical innovation meant growth and success of web hosting, and is now just a reflection of the physical world, where marketing and PR dollars are a must in order to build a brand. In numbers Facebook has 175 million users and has almost burned through 500 million USD (i.e. they have paid almost 3 USD a user).

MySpace, for all its flaws, is making good revenue in comparison to their total funding, which I believe was only like 20 million USD, before News Corp acquired the service.

Re: Social media more popular than ever

joshua — Thu, 08 Jan 2009 01:17:52 -0000

wow. that awesome. social media really is quite a phenomenon. thanks

Re: Social media more popular than ever

amr rezk — Sun, 04 Jan 2009 14:13:00 -0000

social marketing has become a science that follows its own rules, that's why I've been studying the topic and applied the techniques and now I try to teach them on my blog.

Re: Social media more popular than ever

Janette Toral — Sat, 03 Jan 2009 02:58:03 -0000

Amazing growth for the U.K. Tying it with this eMarketer article, things are looking bright there http://www.emarketer.com/Ar...

Re: Social media more popular than ever

Tim — Fri, 02 Jan 2009 16:32:19 -0000

Wowzers. These are great stats Robin! Will be interesting to see how the definition of a 'blog' and indeed 'social media' changes as they become increasingly 'mainstream'... won't all media be 'social' in a few years?!

Re: Social media more popular than ever

frank — Fri, 02 Jan 2009 15:30:21 -0000

Glad to check out some stats. thanks for sharing.

might you have the US versions of these??

--
http://twitter.com/franswaa

Re: Social media more popular than ever

Wardell — Fri, 02 Jan 2009 15:00:51 -0000

Great stats, Twitters growth in 2008 was amazing.

Re: Social media more popular than ever

chrishambly — Thu, 01 Jan 2009 13:49:54 -0000

Thanks for pointing this out Robin.

So it tells us that we were all on holiday last week and socialising online?

In all seriousness though the steady upward curve looks more interesting.

Re: Social media more popular than ever

JazCummins — Thu, 01 Jan 2009 13:34:45 -0000

Very cool stuff. Hadn't spotted - all exciting for 09!

Re: Social media more popular than ever

Box Network — Thu, 01 Jan 2009 05:03:00 -0000

fab stuff - thanks for sharing robin. the first graph is pretty staggering - 10% of traffic to social networking sites. Wow! That's a huge proportion.... and a nice figure for you guys to use in 2009 : ) All the best for the new year. Have a good one - hope to see you sometime soon....

Re: Social media more popular than ever

doug — Wed, 31 Dec 2008 13:26:24 -0000

lovely stuff. thx for flagging

Re: Social media more popular than ever

Rax Lakhani — Wed, 31 Dec 2008 08:16:31 -0000

Look forward to these, Robin. It would be interesting to see level of month on month growth by the end of Q1 2009. Given recent media attention from @wossy in the Mail to today's FT piece - Twitter will continue to gain momentum with mainstream audiences.

Re: Social media more popular than ever

David cushman — Wed, 31 Dec 2008 07:44:41 -0000

Time to rebrand hitwise? Longtailwise

Re: Social media more popular than ever

Robin Goad — Wed, 31 Dec 2008 07:30:19 -0000

Thanks for quoting our data, Robin.

Twitter has continued growing since we posted that data and last week accounted for 1 in every 10,000 UK Internet vsits. That may not sound very high, but its up from 1 in every 50,000 a year ago.

We'll be posting some more detailed updated numbers next year, so keep an eye on blog for further updates.

Robin Goad
Research Director, Hitwise UK

Re: Social media more popular than ever

Charles Edward Frith — Wed, 31 Dec 2008 07:05:05 -0000

Only good can come of this.

Re: Social media more popular than ever

Rax Lakhani — Wed, 31 Dec 2008 06:46:44 -0000

Nice summary Robin.