We Are Social - Latest Comments in Who owns social media?

Re: Who owns social media?

David — Mon, 23 Mar 2009 16:04:02 -0000

I don't think anybody owns it. Some PR companies have been doing great things and so have some Digital shops (some haven't). Where does a failed media buyer like Joseph Jaffe fit in to the picture I wonder?

Re: Who owns social media?

Robin Grant — Sun, 22 Mar 2009 13:08:54 -0000

@Jonathan, @Nigel and @James - I've added an update to the post to make things clearer...

Re: Who owns social media?

jamesgurd — Sun, 22 Mar 2009 12:58:40 -0000

Indeed, the marketing obsession with trying to brand control everything and therefore missing the point entirely. People own their own content, though if they post it in public forums it is available to be used and shared. I want to see companies thinking less about ownership and more about engagement. Unleash the brand shackles and let your community grow with nurture (support, advice, monitoring to protect integrity) and nature (the organic actions of your audience).

Re: Who owns social media?

Nigel Legg — Wed, 18 Mar 2009 12:02:33 -0000

We are social own this blog, but I own this comment. With Social media your actions are in the open - just because it's considered unproven doesn't mean you can leap in with wild experiments, without thinking things through first. Everyone owns social media - in fact the person who talks the longest get's heard the most.

Re: Who owns social media?

gedcarroll — Wed, 18 Mar 2009 04:50:00 -0000

The smartest guys in the room with the best ideas and the client's trust. If you wanted to be really controversial you should have asked who really owns PR now.

Re: Who owns social media?

Jonathan Hopkins — Tue, 17 Mar 2009 19:03:04 -0000

No one does. Social media = the web. And that belongs to everybody ;-)

Re: Who owns social media?

Box Network — Tue, 17 Mar 2009 13:01:47 -0000

my guess is that PR agencies will continue to win business, make mistakes, but learn along the way. n the meantime, best practise will be established by niche players like your good selves. then WPP will buy everyone.